Since starging your physical business, its success has been built on humans delighting other humans. Digitally transforming this, especially for a small to medium business, is not difficult, it’s a continuation of you.
“If you build it, they will come,” from the classic 1989 movie, “Field of Dreams” does not apply to business in today’s COVID 19 reality. “You need to reach them” is now the more likely approach. Even in the best of times, we must effectively communicate great ideas, strategies, and work plans to have value. In our isolated world of today, being heard and getting what you need is more challenging than ever. In a recent research paper by Accenture, “COVID-19: A New Era in Customer Engagement,” they rightly state that while COVID-19 has… Read More
Moving your business online is not insurmountable, the timing is right, your customers are waiting for you, but speed is crucial to reaching your goal.