6 Steps to Reach Customers in Challenging Times

“If you build it, they will come,” from the classic 1989 movie, “Field of Dreams” does not apply to business in today’s COVID 19 reality. “You need to reach them” is now the more likely approach.  Even in the best of times, we must effectively communicate great ideas, strategies, and work plans to have value. In our isolated world of today, being heard and getting what you need is more challenging than ever. In a recent research paper by Accenture, “COVID-19: A New Era in Customer Engagement,” they rightly state that while COVID-19 has… Read More

Five Traits of A Successful Business Owner

The uphill battle for a business to survive past a decade can appear daunting until we uncover what the survivors do right to put them on a path to long-term success. Five personal characteristics positioned their businesses to make it through.